ROH Revenue Optimization Platform
Caroline Chang
Visual Designer
UX Designer
Product Designer
Figma
How we increased hospitality brand and property group revenue by 15% through a first-of-its-kind revenue optimization platform
Role: Product Designer
Year: 2022
Platforms: Desktop, mobile web
Who is ROH?
ROH is a rapidly evolving proptech company building a revenue optimization platform that drives conversions, increases revenue, and enables real collaboration for the largest hospitality groups, asset owners, and their brands that manage over $500B in annual revenue.
Project Summary
When ROH learned that hospitality and property groups were handling operations, cashflow, and margins with outdated software, they identified a problem space no one else was willing to touch. So we set out to design the first revenue optimization platform for hospitality brands that allows them to manage payments, drive conversions, increase revenue, and improve communication and collaboration across departments.
As the lead product designer on the project, I identified 3 needs for our primary persona:
👉 Quick, up-to-date insight into invoices & payments
👉 Clear task prioritization (creating invoices)
👉 Accessible, relevant tasks based on payment status
ROH's admin dashboard
Notifications, quick insights and a recent activity feed all directly address the need for a venue admin to have quick, up-to-date insight into invoices & payments
Clear task prioritization for venue admins to encourage easy invoice creation
Adding a new invoice (the persona's primary task)
Venue admins see accessible, relevant tasks based on invoice status in the invoices list
Outcome
Properties who signed on with ROH saw 15% increase in ROH-managed revenue, a 4.5x return on investment, and a significant uptick in customers converted.
