Small Tree Website - Redesign and Copywriting Project

Small Tree Communications provides enterprise shared storage and infrastructure solutions for media teams. I redesigned key marketing and product pages to modernize the brand, improve clarity, and better communicate complex storage workflows.

I also wrote the product and marketing copy to ensure technical concepts were clearly understood by customers.

I was responsible for both the UX design and the marketing/product copy, ensuring technical infrastructure concepts were clearly communicated to customers.

• Website redesign (homepage, product pages, services) • UX and product presentation design • Marketing and technical copywriting • Visual system modernization • Long-term design evolution and maintenance

The existing website had evolved over many years and contained inconsistent visual styles and unclear product messaging. Complex infrastructure concepts were difficult for customers to understand quickly.

I redesigned core pages to: • modernize the visual system • clarify product positioning • simplify complex technical messaging • create a scalable structure for future growth • supported multiple product launches • improved product clarity and positioning • supported continued growth and evolution of product line

The redesign modernized Small Tree’s web presence and created a clearer, more scalable structure for presenting enterprise infrastructure products.

The new visual system and page structure improved clarity, consistency, and long-term maintainability, enabling the company to communicate complex storage solutions more effectively to enterprise customers. https://small-tree.com/

• Homepage redesign • Product page redesign • Service page redesign • Infrastructure audit page design • Copywriting and messaging • Long-term design maintenance

Wordpress Figma Adobe Creative Suite Copywriting UX Design