InfrasAI - Marketing Website Redesign by Kieffer StrassmanInfrasAI - Marketing Website Redesign by Kieffer Strassman

InfrasAI - Marketing Website Redesign

Kieffer Strassman

Kieffer Strassman

Overview

InfrasAI (Formerly Known as iLife Technologies) is an enterprise AI infrastructure platform designed for insurance carriers to build, deploy, and scale workflow automation systems.
I led the design and development of the marketing website, translating complex AI and infrastructure concepts into a clear, modern SaaS interface. The site was built in Webflow and supports ongoing product growth, partner acquisition, and enterprise sales.

My Role

Lead product marketing website designer
Webflow design and full implementation
UX architecture and page structure
Messaging hierarchy and product positioning
Responsive design across all devices
Animation direction and interaction design
Technical implementation and launch support

Problem

InfrasAI needed a marketing website that could clearly communicate a highly technical AI infrastructure platform to enterprise insurance carriers.
The previous presence lacked clarity, modern SaaS positioning, and enterprise-grade design credibility.
The challenge was to translate complex product functionality into a clear, structured interface that builds trust and drives enterprise adoption.

Solution

I designed and developed a modern SaaS marketing platform focused on clarity, credibility, and conversion.
Key improvements included:
Modern SaaS UX aligned with enterprise buyers
Clear product messaging hierarchy
Structured product and feature presentation
Fully responsive design across desktop and mobile
Visual system aligned with AI infrastructure positioning
Built in Webflow for scalability and fast iteration

Outcome

The new website positioned InfrasAI as a modern enterprise AI infrastructure platform, supporting partner acquisition, product clarity, and enterprise sales conversations.
The site now serves as the primary marketing and product presentation platform, enabling enterprise prospects to clearly understand the platform and engage with the company.

Tools

Webflow Figma Adobe Creative Suite Lottie Custom CSS and implementation Responsive and animation design
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Posted Feb 16, 2026

Designed a modern SaaS website for InfrasAI to enhance clarity and drive sales.