The challenge was that the Indian aviation industry is a saturated marketplace with well-established competitors and an overall emphasis on cost minimisation.

Vistara focuses on providing a more premium and seamless flying experience which is thoughtfully delivered to each customer.

Vistara is derived from ‘vistaar’ which means ‘infinite expanse’ in Sanskrit. The Vistara symbol is an 8 pointed star which resembles a compass rose that signals the brand’s commitment to excellence in everything that it does. The expansive star is a pattern which has grown from the boundary of the Vistara symbol. Its far-reaching shapes reflect the diverse, expansive journeys across India and the world.

Vistara, launched in 2015 as a joint venture between Tata Sons (51%) and Singapore Airlines (49%), redefined Indian aviation by offering a high-end, full-service experience.

Vistara established itself as a premier carrier, operating 70+ aircraft, serving 32 domestic and 18 international destinations, and capturing a ~10% market share before merging with Air India in 2024