For my husband's and my permaculture landscape design company, I created a comprehensive branding package that marries natural elements with elegant typography. The centerpiece is a hand-drawn monogram featuring intricate botanical illustrations - the letter mark tells a story of growth both above and below ground, symbolizing the regenerative approach of the business.

Custom hand-illustrated lettermark combining classical serif typography with detailed nature imagery

Complete logo system with primary and secondary logos for versatile application

Font selection for versatility of use

Social media banner and post designs optimized for various platforms

Cohesive green color palette reflecting the natural, sustainable brand values

The design strikes a balance between professional polish and organic authenticity, perfectly positioning our permaculture business to attract clients interested in resilient, sustainable landscape design for future generations. The versatile branding system works seamlessly across both print and digital applications while maintaining its distinctive character.