Branding & Logo Design: Weare Pottery Studio
Giuliana Davis
SUMMARY: Custom branding for artisanal pottery studio with a hand-illustrated beet motif, warm clay-inspired color palette, and coordinated typography that captures handmade craft.
For this North Falmouth pottery studio, I created a warm, organic brand identity that captures the handcrafted nature of their work. The centerpiece is a hand-drawn beet motif that cleverly plays on the studio's location while symbolizing growth and connection to the earth.
Key Deliverables:
Hand-illustrated logo featuring delicate botanical linework
Versatile logo system with primary, secondary, and badge variations
Thoughtfully selected typography pairing Caveat (display) and Raleway (body) fonts
Earthy color palette drawing from natural clay tones and glazes
Custom pattern design featuring kitchen garden motifs
Mood board incorporating lifestyle photography and product styling
The design system balances artisanal charm with professional polish, perfectly capturing the studio's commitment to creating functional, handmade pieces for everyday use. The hand-drawn elements and warm color palette reflect the tactile, personal nature of handcrafted pottery while maintaining a clean, contemporary feel.
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Posted Jan 14, 2025
Custom branding for artisanal pottery studio with a hand-illustrated beet motif, warm clay-inspired color palette, and coordinated typography.
