For this North Falmouth pottery studio, I created a warm, organic brand identity that captures the handcrafted nature of their work. The centerpiece is a hand-drawn beet motif that cleverly plays on the studio's location while symbolizing growth and connection to the earth.

Hand-illustrated logo featuring delicate botanical linework

Versatile logo system with primary, secondary, and badge variations

Thoughtfully selected typography pairing Caveat (display) and Raleway (body) fonts

Earthy color palette drawing from natural clay tones and glazes

Custom pattern design featuring kitchen garden motifs

Mood board incorporating lifestyle photography and product styling

The design system balances artisanal charm with professional polish, perfectly capturing the studio's commitment to creating functional, handmade pieces for everyday use. The hand-drawn elements and warm color palette reflect the tactile, personal nature of handcrafted pottery while maintaining a clean, contemporary feel.