An AI-realization of a commercial concept first imagined in 2013 by THE Agency (Istanbul). Using Runway, After Effects, Midjourney, Freepik + more tools to bring a premium, nature-driven ad idea to life.

The idea came from THE Agency (Istanbul) back in 2013. At the time, it couldn’t be produced—either filming in South Africa in the bloom season, or building ultra-realistic 3D nature environments exceeded the budget. In 2024 I decided to experiment: could AI tools finally make it feasible? This project is my first spec commercial, a proof-of-concept.

• Generated imagery using Midjourney and Freepik, polished in Photoshop

• Video generation & refinement via Runway Gen3, Hailuo Minimax, Luma Labs, with final polish in After Effects

• Editing in Premiere Pro

• Voice over generated in ElevenLabs

• Music composition via Suno AI

Concept & storyboard redevelopment based on the 2013 original idea

First drafts, style frames, feedback and iteration

Rough cut → refinement → final polish

Project duration: about 1-2 weeks, depending on feedback speed

Delivered a nearly production-quality spec commercial within the constraints of AI tools & budget

Reinforced that ambitious ideas can be revived via AI + modern tools

It’s experimental, yes—yet effective enough that I’m pushing on to more complex projects