SEO, SEM, Paid Ads, Analytics

In this comprehensive digital marketing project, I led the development and execution of integrated strategies encompassing SEO, SEM, paid advertising, and analytics for leading e-commerce brands aiming to enhance their online visibility and sales. My role involved optimizing the website's SEO to improve organic search rankings, managing targeted SEM and paid ad campaigns across Google to maximize reach and conversion, and leveraging Google Analytics to monitor and refine our strategies based on performance data.