Precious Paradise (@preciousparadise) is a luxury beauty and lifestyle content creator who combines authentic storytelling with strategic social media growth. The brand focuses on creating trend-forward, visually compelling content that resonates with audiences while building a highly engaged community.
Through curated campaigns, influencer collaborations, and premium content execution, Precious Paradise consistently delivers measurable impact and establishes a distinct, aspirational, yet relatable voice in the beauty and lifestyle space.
My Role
Developed and executed full scale content strategy across TikTok, Instagram, and Pinterest, tailored for virality and engagement
Produced, filmed, and edited high quality short form video content, optimizing hooks, retention, and shareability
Curated feed aesthetics, storytelling narratives, and content pillars aligned with audience insights and brand values
Collaborated with influencers and brands to amplify reach and strengthen brand positioning
Monitored performance metrics and applied data-driven insights to consistently refine content strategy and maximize engagement
Built a scalable workflow for trend driven campaigns, allowing for consistent viral output without compromising creative quality
Results
Achieved over 1M+ organic views across viral short form campaigns
Drove product awareness and sales through collaborations and strategic platform partnerships, including Amazon and LTK