Increased organic visibility to 68K+ page views within two months for a multi-location restaurant brand 🍕
Who is Mangia Pizzeria?
Mangia Pizzeria (@mangia.nj) is a family owned restaurant group operating three pizzeria locations under one unified brand. Known for traditional recipes and strong local community presence, the brand required a cohesive digital strategy to reflect the quality of its in store experience.
All three locations were managed under a single social media account to streamline branding and customer engagement.
My Role
Led full social media management for all three pizzeria locations
Developed and executed a unified content strategy across the brand
Planned and managed content calendars aligned with promotions and seasonal campaigns
Designed Instagram graphics and branded Canva assets, including promotional inserts and in-store print materials
Produced and directed branded video content, including a launch-style promotional trailer
Collaborated with a videography team on shoot days to oversee creative direction and ensure brand alignment
Provided editing oversight and finalized creative adjustments to ensure visual consistency
Managed posting cadence, caption writing, engagement, and performance tracking
Results
Surpassed 68,000+ organic page views within approximately two months
Increased overall digital visibility across all three restaurant locations
Established a cohesive brand presence across social platforms
Implemented structured promotional campaigns to support in-store traffic and brand awareness
Elevated the visual and strategic direction of the brand’s digital presence
Graphic Design Stationary Offers
Content Planning & Scheduling
Analytics & Reporting
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Posted Feb 12, 2026
Led full scale social media management + creative direction for a restaurant brand. Achieved through strategy, branded content, and production oversight.