(UI / Brand / Art Direction) Nexus App by Pedro Freixo(UI / Brand / Art Direction) Nexus App by Pedro Freixo

(UI / Brand / Art Direction) Nexus App

Pedro Freixo

Pedro Freixo

NEXUS (PT / BR)
O Nexus é uma plataforma que facilita a caça e a seleção de profissionais talentososo de forma simples, objetiva e inovadora utilizando algoritmos inteligentes e gamificação.
Com tantas plataformas de conexão profissional e busca de oportunidades, foi feita a utilização e uma pesquisa das principais ferramentas do mercado entendendo pontos fracos e pontos fortes de cada uma.​​​​​​​
NEXUS (EN / US)
Nexus is a platform that facilitates the hunting and selection of talented professionals in a simple, objective and innovative way using intelligent algorithms and gamification.
With so many professional connection platforms and search for opportunities, it was used and researched the main tools of the market, understanding their weaknesses and strengths.
CONCEITO DA LOGO (PT / BR)
A logo da Nexus foi construída a partir do conceito de conexão e a partir do nome oficial da empresa que é; Network Us. Portanto, a primeira sílaba de Network se conecta através do "x" com o "us" como se fossem duas setas formando a marca "Nexus".​​​​​​​
LOGO CONCEPT (EN / US)
The Nexus logo was built from the concept of connection and from the official name of the company that it is; Network Us. Therefore, the first syllable of Network connects through the "x" with the "us" as if they were two arrows forming the "Nexus" mark.
UI / UX (PT / BR)
Para desenvolver o projeto da plataforma, uma pesquisa foi realizada com o público alvo - Profissionais Criativos e Desenvolvedores - para entender suas dores, entender também sobre a percepção destes usuários a respeito de terceirização, trabalho freelance e "profissional on demand".
Além disso, foi feito um benchmark nas principais plataformas do mercado que prometem conectar freelancers com empresas, mas que compreendemos que não funciona como um hub de conexão e de profissionalização no longo prazo - Workana, 99freelas, Freelancer e Fiverr.
Ademais, foi feito um benchmark também com cases de sucesso como; Working not Working, Crowd e Creators (antiga Nosotros).
UI / UX (EN / US)
To develop the platform project, a survey was carried out with the target audience - Creative Professionals and Developers - to understand their pain, to understand also about the perception of these users regarding outsourcing, freelance work and "professional on demand".
Furthermore, a benchmark was made on the main platforms in the market that promise to connect freelancers with companies, but we understand that it does not function as a hub for connection and long-term professionalization - Workana, 99freelas, Freelancer and Fiverr.
In addition, a benchmark was also made with successful cases such as; Working not Working, Crowd and Creators (formerly Nosotros).
ART DIRECTION: Pedro Freixo
BRAND / VISUAL IDENTITY: Pedro Freixo
CONCEPT: Pedro Freixo
RESEARCH: Pedro Freixo
PROTOTYPE: Pedro Freixo
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Posted May 11, 2026

Brand/Logo Design Project What do you think about it? Comment here, give me your feedback! I will be happy to know what you think about my work! Always increasing my skills... The Nexus was a project that I developed like a proposal to a startup idea. A…