Kitty Boss I got a brief
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Kitty Boss
I got a brief for a pet brand.
The brief?
Create a fun, memorable identity that pet owners would instantly love while giving the brand a playful personality that stands out in the pet care market.
Here's how I brought Kitty Boss to life:
Explored what pet owners value most; the joy, companionship, and unique personalities their pets bring into their lives.
Built a brand concept around the idea that every cat secretly runs the house, making them the true "boss" of the family.
Designed a charming mascot featuring a well-dressed cat character to create an immediate emotional connection with customers.
Developed a warm, friendly color palette inspired by comfort, playfulness, and the affection people have for their pets.
Created a versatile identity system that works across pet accessories, packaging, tags, merchandise, and promotional materials.
The result?
A brand identity that's playful, approachable, and instantly recognizable. One that captures the confidence, charm, and quirky personality that cat lovers know so well.
The client's reaction?
"This is exactly what Kitty Boss should be - cute, memorable, and full of character. We couldn't stop smiling when we saw it."
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Posted Jun 11, 2026
Kitty Boss I got a brief for a pet brand. The brief? Create a fun, memorable identity that pet owners would instantly love while giving the brand a playful ...
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Jun 11, 2024 - Jun 28, 2024
