Website landing page Re-design for Kawitan Design & Consultant - an interior design company

Kawitan Design & Consultant

Architecture & Design

Client come to us wanting to revamp their existing website which has been used for years.

Evaluate existing website

Re-design the landing page UI in Figma

Retain visitors and increase leads

Usability evaluation results

A 5-section re-designed landing page in Figma

Violated standard and consistency Client's original homepage is a non-scrollable full-pager. While users expect to scroll and read more about the company like conventional websites do, it is not applicable for client's site. It increases users' cognitive load.

Lack of guidance There's no call-to-action button nor a navigation flow in homepage. Users may find it difficult to navigate or go to the page they want in the site.

Low readability due to long blocks of text Long text paragraph is ineffective for users to consume.

In the new design, there are 5 key sections:

Welcome section with CTA to view projects

Services

Projects showcase

About us

Contact us form

The re-design has created the following desirable outcomes:

Long blocks of text has been trimmed into shorter, smaller bit size which is easier for users to read

Compared to the original home page that was not scrollable, the revamped homepage sections are planned based on users' priority of what they want to see when looking for an interior design agency.

'Explore now' is used as the CTA in the first section of the new design to take users directly to the project showcase section, considered that the images of client's past projects are potential customers' top concern.