Role: Lead Product Designer + Product Manager

Led the design and development of Humanwise’s MVP, a platform offering personalized coaching, mental health support, and professional development. Focused on accessibility, usability, and engagement to combat workplace burnout and foster growth.

Key Challenges:

1. Rising burnout and stress reduced productivity and retention

2. Traditional coaching wasn’t scalable or easily accessible

3. Organizations needed an integrated, user-friendly solution

How We Knew:

Industry insights revealed gaps in coaching accessibility

Surveys showed employees valued simple, organization-supported coaching

Competitive analysis highlighted opportunities for interaction-driven coaching

Lean, Iterative Process:

Design Thinking: Aligned user needs with business goals

Workshops: Used Miro to map journeys, brainstorm, and prioritize features

MVP Scope: Balanced usability and functionality with simplicity

Key Deliverables:

Personas: Defined coachees, coaches, HR leads

Journey Maps: Highlighted friction in scheduling and onboarding

Wireframes & Prototypes: Tested flows like booking and dashboard use

Design System: Established reusable patterns for scalability

What Was Built:

1. Scheduling Simplified:

Intuitive booking for coachees

Coaches manage availability with calendar views

2. Personalized Dashboards:

Coachees track goals, sessions, and progress

Coaches access session summaries and metrics

3. Streamlined Admin Tools:

HR leaders onboard users, track engagement, and manage coaching programs

4. Session Workbook:

Coachees document insights and track action items

5. Goal Tracking:

Collaborative goal setting with visual progress updates

Impact:

• 4.2/5 Satisfaction: Beta users praised simplicity and functionality

• High Adoption: Organizations quickly integrated the platform

• Faster Onboarding: Reduced friction for new users

How We Measured:

• Analytics: Onboarding completion and session bookings

• Feedback: Surveys and beta testing sessions refined features

1. Start Simple: MVP focus on core needs = faster adoption

2. Iterate Quickly: Regular user feedback drove improvement

3. Build for Scale: Early design system supported growth