Role: Lead Product Designer

Redesigned Zaui’s mobile app to address usability issues, simplify workflows, and modernize its interface. The outcome? Improved user satisfaction, operational efficiency, and a scalable solution for tour operators.

Key Challenges:

1. Cluttered Interfaces: Overwhelming layouts slowed users

2. Confusing Navigation: Booking paths were unclear and frustrating

3. Outdated Design: Dated visuals reduced trust and engagement

4. Info Overload: Poor content hierarchy caused cognitive strain

Objectives:

• Modernize visuals and interactions

• Simplify bookings for faster, smoother experiences

• Create a scalable, future-proof architecture

Process:

• Research: User personas, journey maps, surveys, and interviews shaped the design

• Competitor Analysis: Benchmarked leaders like Checkfront and FareHarbor

• Iterative Prototyping: Tested workflows, navigation, and layout refinements

Key Deliverables:

• Personas: Tour operators, reservation agents, coordinators

• Journey Maps: Identified navigation pain points and friction

• Wireframes: Simplified workflows and booking flows

What We Built:

1. Streamlined Bookings: Fewer steps, clearer progress indicators, and reduced cognitive load

2. Modern UI: Clean visuals that build trust and engagement

3. Improved Manifests: Filters, search tools, and check-in features for real-time updates

4. Dashboards: At-a-glance metrics, recent bookings, and simplified navigation

5. Reporting Features: Actionable insights, charts, and exportable data

6. Transportation Management: Enhanced trip scheduling and real-time updates

Impact:

• 30% Faster Workflows: Simplified steps and clearer navigation improved speed

• 25% Increased Engagement: Post-launch, users spent more time on the app

• Stakeholder Praise: Modern design and usability enhancements impressed teams

How We Measured:

• Analytics: Tracked task completion times and user engagement

• Surveys: Gathered feedback on usability and satisfaction

1. Simplify First: Removing complexity boosted usability and satisfaction

2. Iterate Fast: Frequent feedback loops improved alignment and execution

3. Build for Scale: A scalable design system streamlined updates