STORMY: Logo & Visual Identity

STORMY is a professional lash and brow tweezer brand created for artists who value precision, control, and refined results. The brand is informed by 4 years of research and the practical experience of a lash artist, bringing a professional perspective to every detail.

The goal was to create a visual identity that felt polished, distinctive, and suitable for a beauty-professional audience. The identity needed to communicate precision and elegance while remaining clear and recognizable across small-scale applications, packaging, and promotional materials.

The logo is built around the letter “S”, the initial of STORMY. It was developed as a custom symbol using elegant curves and fine edges to reflect the controlled, detailed nature of lash and brow work.

The contrast between stronger shapes and delicate lines gives the mark a balance of confidence and finesse. The STORMY wordmark supports the symbol with clean letterforms and generous spacing, creating a professional and contemporary overall look.

Deep green and white form the core color palette. This combination gives the brand a calm, premium, and distinctive presence while keeping the visual system clean and adaptable.

The identity was designed to work across both digital and physical applications, from social media and promotional materials to packaging and product presentation.

The visual identity was applied across:

Tweezers and small-format product branding

Product packaging

Branded bags

Promotional materials

Social media presence

Each touchpoint was designed to maintain a polished, consistent brand presence while meeting the practical needs of beauty professionals.

The “S” symbol can also work independently from the wordmark, helping the brand stay recognizable even when space is limited.

I created the logo and visual identity for STORMY, including the concept direction, logo development, color palette, and applications across packaging and promotional materials.

STORMY continues to work with us as the brand grows and develops. Our ongoing collaboration includes banner and roll-up design, packaging updates, and brand refreshes when new needs arise.

As the brand expands, we help maintain a consistent visual identity across new materials while adapting the design system to support its next stage of growth.