King Restaurant needed a recognizable visual presence that would work both as a brand and as a real, illuminated facade sign. 3and Design developed the identity from the first concept through to production-ready artwork for the physical installation.

This case study shows how we connect creative direction, logo design, signage planning, and technical preparation in one process.

A restaurant facade has to do more than display a name. It needs to be legible from the street, fit the available space, and translate into materials that can be produced and installed.

The goal was to create a visual identity that felt cohesive on every touchpoint, then adapt it into an illuminated exterior sign built for the restaurant's exact facade dimensions.

3and Design developed the identity and prepared the artwork needed to bring it into the physical space:

Brand concept and visual direction

Custom logo design

Identity application for the restaurant location

Illuminated facade signage concept

Signage layout adapted to the confirmed facade dimensions

Production-ready graphic artwork

We started by creating the King Restaurant logo and setting the visual direction for the brand. The identity was designed to remain clear and recognizable when scaled from smaller branded applications to a large street-facing sign.

The logo became the foundation for the facade composition, ensuring that the physical signage carried the same character as the brand.

The next step was to translate the brand into an illuminated advertising solution for the facade.

We considered the sign as part of the building, not as a separate graphic. The composition was planned around visibility, proportions, and the way the identity would read from a distance.

Accurate facade measurements are essential before production begins. Once the exact dimensions are available, we adapt the artwork to the space and prepare the composition at the correct scale.

This step helps the production team work from a clear design file and helps the client see how the finished sign relates to the real facade.

The final design is prepared for fabrication, with the graphics and layout organized for the next stage of production.

Our experience in print and signage production means we design with the real-world result in mind, not only the screen presentation.

The completed work gave King Restaurant a unified identity and a visible illuminated facade presence. From the initial logo concept to the production-ready sign artwork, every stage was developed as part of one connected system.

Instagram: @king.food.delivery