Sportech PLC: Rebranding a Global Gaming Innovator

As a pivotal contributor to Sportech PLC’s rebrand, I implemented the company’s refreshed identity across all marketing and communication touchpoints. This rebrand, launched in 2019, marked Sportech’s evolution into a forward-thinking, technology-driven competitor in the rapidly modernizing gaming technology sector.

Following the rebrand, I spearheaded the creation and rollout of internal and external communication materials, ensuring a consistent application of the updated visual identity. My work included designing:

Collateral: Stationery, memos, product guides, and digital assets.

Exhibition Materials: Trade show displays and physical product designs.

Brand Guidelines: Comprehensive documentation to ensure alignment across all touchpoints.

These assets strengthened Sportech’s position as a market leader and reinforced its professional, cohesive identity as a publicly listed company. The rollout impacted 800+ employees and external stakeholders, significantly enhancing brand recognition within the industry and investor community.

In 2020, I designed Sportech’s exhibition stand for the Asian Racing Conference in South Africa, where my work brought the new brand to life. Key contributions included:

Creating visually impactful booth designs that aligned with the refreshed brand identity.

Showcasing my UI and product design work on physical displays, contributing to a seamless, professional presentation.

The exhibit highlighted Sportech’s innovative solutions and underscored its forward-looking vision, creating meaningful engagement with industry leaders.

Sportech PLC’s rebrand was a transformative step in aligning the company with its future-focused goals. My contributions ensured a smooth transition to the updated identity, delivering impactful designs that resonated with employees, stakeholders, and industry audiences alike.

This project demonstrates my expertise in managing rebrands, creating cohesive brand ecosystems, and delivering results on a global scale.