BetMakers: Brand Development and Sales Enablement

BetMakers Technology Group is a leading international provider of advanced wagering technology, data, content and service solutions with a footprint that spans the world’s major racing and betting markets.

I have worked with BetMakers since 2021, working cross-functionally with the Head of Brand Marketing and the C-Suite to nurture and develop the visual brand identity and take ownership of its management across every B2B touchpoint.

Working closely with the Head of Brand Marketing, C-Suite and People & Culture team, I lead the design and execution of our annual report, investor update presentations and internal policy literature to create cohesive and visually appealing literature that effectively communicates the company’s performance and solves the problem of presenting complex financial data.

I frequently oversee sales enablement projects from start to finish, creating ad campaigns for industry-leading publications and visually compelling product literature for our distributed sales teams. I craft dynamic presentations under tight deadlines, while still delivering polished collateral that empowers our sales and management teams in their delivery and client engagement.

I designed Sportech's exhibition stand for the 2020 Asian Racing Conference, held in South Africa from February 18th-23rd. Below is the artwork that was printed and showcased at the event. Additionally, my UI and product design work was prominently featured on various physical products throughout the stand, enhancing the overall presentation.