The client
Will is a level 4 strength and conditioning coach with a passion for surfing. Will has turned that passion into a business and formed Willing Fitness. Willing Fitness provides a wide range of services, specialising in elevating surf performance. With a Bachelors in Sports Science & Biomedicine and an ISA certification in Surf Coaching, Will has a wealth of knowledge in his field and has the drive to help people reach their goals.
The problem
One of the problems Will was having with his business was his website and its ability to bring clients in. His original website was hard to navigate and users struggled to find the information that they needed to find. His real selling point was hidden in carousels and not on show to let potential clients know what he specialises in. Overall there was a very disjointed and poor user experience throughout the site that didn’t provide him with the authoritative online presence that reflects his business.
The solution
For this project, I collaborated closely with Will. He was relying on us to bring his vision to life and introduce a clean and professional perspective to his website. I expanded areas of his brand to create a really strong visual identity that would be the foundation of his website.
As well as elevating the visual identity and design, I migrated the site from what was a slow and clunky WordPress template, to a bespoke and modular Webflow site, with much higher performance.
We've added your linked project below to guide viewers to see the entire project
