Mitto Home Brand Strategy and Visual Identity

Mitto Home is a refined interior design brand focused on creating spaces that reflect identity, function, and long term value. Rooted in clarity, intention, and timeless aesthetics, Mitto Home approaches interiors as more than decoration. Each project is designed to support real life, personal rhythm, and lasting comfort.

The challenge was to create a distinct sub brand for Mitto Home that shifts the focus from general home furnishing to a more design driven, character led approach. The goal was to speak to individuals who care deeply about style, intention, and personal expression in their living spaces.

This sub brand needed to feel more curated and expressive, without losing the clarity and timeless foundation of Mitto Home. The task was to design a visual and conceptual direction where furniture feels personal rather than generic, pieces that reflect identity, taste, and thoughtful details.

The result had to balance refinement with warmth, offering a sense of individuality and character while remaining functional, intentional, and built for real life.

Direction by Pawel Nosal, scope of work: ‣ Research and analysis ‣ Brand strategy ‣ Logo and visual identity ‣ Brand communication system ‣ Brand guidelines ‣ Design of visual and identification elements