I came across Adly and wanted to understand the business before thinking about the design.

They acquire and scale profitable digital businesses, with a focus on SaaS, subscription, and content. Looking through the website, I felt their value could be communicated more clearly and the brand could have a stronger visual presence.

So I started with the hero section. My main goal was to make it immediately clear what Adly does while bringing their strongest numbers and achievements forward.

I explored different hero concepts to see which direction best suited the brand and its positioning.

Next, I wanted to clearly showcase their investment areas. I looked for the small details in their existing content and used those ideas to build visuals with meaning — like bars for growth and graphs for scaling.

Finally, I focused the CTA on a simple, clear message instead of a generic one, so visitors know exactly what the next step is.

The whole redesign was built around one idea:

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