Kavee: Ecommerce Growth & Operational Improvement
Lee Mooney
Kavee: Ecommerce Growth & Operational Improvement
I helped Kavee improve its ecommerce performance through changes to operations and the trading approach. My CV records the freelance consulting engagement from September to December 2022, following two years of declining revenue.
The broader consulting result was 20% year-on-year revenue growth against a projected 50% year-on-year decline.
My public Upwork portfolio also records the Etsy channel work for Kavee. In that four-month turnaround, I improved order tracking, customer ticketing and production quality checks, alongside segmented email activity, social promotions and SEO improvements to product titles and descriptions.
The Etsy channel reported 40% year-on-year sales growth and its first Star Seller recognition. The client testimonial reported an average 40–50% uplift over four months.
These are two differently scoped results for Kavee: the wider consulting outcome and the Etsy sales-channel outcome. They should be read with their own measures and timeframes.
The work demonstrates my approach to connecting ecommerce growth with practical operations, customer experience and the processes needed to support delivery.
Client evidence: https://www.upwork.com/freelancers/~011fd080515f959ebd
Cover illustration is conceptual.
Conceptual summary of the operational improvements and separately scoped Kavee results.
Like this project
Posted Oct 8, 2026
Kavee ecommerce improvement: 40% YoY Etsy channel growth and first Star Seller; broader consulting result of 20% YoY growth against a projected 50% decline.
