Client: A certified Wellness Coach with a focus in holistic health, gut health, and personalized wellness plans for their clients.

Business Name: The Wellness Way

Business Objective: Increase their online presence, gain a social media following, & convert their interested audience into clients.

Challenges: Inconsistent posting and low engagement rate

First we need to determine your target audience:

Primarily women, ages 24-45

Interested in holistic wellness, healing their gut, being more mindful, seeking how to grow physically and mentally in their wellness journey

Interested in overall wellness, self-care, natural healing, and balance

Want to be involved in an uplifting and supportive community

Determine what platforms make most sense:

Where does your audience typically spend their time?

Instagram: to share visual storytelling, wellness tips, educational content, day in the life, and connect organically with the audience

What types of content makes sense to include in this coach’s instagram?

Educational Content: Wellness tips, gut health information & recipes, how to practice gratitude, journal prompts, and self-care practice.

Personal Content: Daily routines, behind the scenes, and personal wellness practices

Interactive Content: polls and “ask me anything” stories to engage your audience

Promotional Content: promoting the business! One on one coaching calls, webinars, special guests, special offers on coaching bundle, etc.

What does a week of posting look like?

9 - 10 posts to your feed a week, mix of singular posts, carousels, and reels

8-10 stories a week

Content Mix for Posts

Inspirational Quote related to mindfulness or self-care

Carousel of wellness tips (“best anti-inflammtory foods to incorporate into your diet this week”)

Reel of a guided meditation

Share a healthy recipe or favorite journal prompt of the week

Highlight a wellness tool you have been using recently (a journal, a book, a movement)

Self-care checklist for the weekend carousel

Day in the life reel on how to reset on a Sunday

Content for Stories for Engagement

Poll/Question to followers on how they get their week set up

Poll/Question on favorite way to unwind for the evening

Uplifting message

Encourage followers to share their wins from the week

Calming video of nightly routine

Hashtag

Track which hashtags are trending within the wellness and coaching vertical, ensure they hold relevance to the client’s brand and content that is being posted, and include on each post in order to attract clients who want to engage in that specific content

If you want to know more and see how we can work together, contact me! This project has an array of visuals including preview grid and story creation I can share.