Spec Email: OUAI - Scalp Serum
Nicole Waida
Visual Designer
Email Marketer
Copywriter
Canva
Microsoft Word
I created a spec ad for a marketing email. The email is for OUAI, a hair & skincare brand, promoting their new product - scalp serum. The target market is users of all ages who are seeking a way to have better scalp health. When considering haircare, most consumers forget or do not know that healthy hair comes from a healthy scalp. The purpose of this email is raise awareness and the benefits of the serum to lead the viewer to click into the site & purchase the product.
Subject Line: Healthy Hair is Here!
To note: both the "shop it now" and "ready for a healthy scalp" components have embedded links that bring you to the OUAI Scalp Serum page. The function is not working in the embed of the portfolio.
