House of Falafel Website Design

House of Falafel is a vegetarian Mediterranean restaurant based in Surat, India, known for its flavorful falafels, wraps, pastas, pizzas, and sizzlers. As a new and growing business, the restaurant had no prior digital footprint no branding, no website, and no mobile experience. To support their launch and growth, I was brought on to build the brand identity and website from the ground up, creating a compelling online presence that reflected the restaurant’s warmth, authenticity, and inviting atmosphere.

As the brand and UI/UX designer, I led the creation of House of Falafel’s digital presence from scratch starting with defining a warm and approachable visual identity, and translating it into an engaging, functional web experience. Key elements of the approach included:

Brand Identity: Created a warm, Mediterranean-inspired visual identity using earthy colors, textured backgrounds, and clean typography to reflect the restaurant’s authenticity.

Website UI/UX Design: Designed a responsive, user-friendly interface with intuitive navigation and a welcoming aesthetic tailored for mobile and desktop.

Content Structure: Strategically organized key sections like Menu, About, Gallery, and Contact to guide users and showcase the brand’s unique offerings.

Visual Storytelling: Integrated real food photography and subtle motion for an immersive and credible user experience.

User Engagement: Designed clear CTAs for reservations, menu exploration, and direct contact via WhatsApp or phone.

Performance-Oriented Design: Focused on clean layouts and usability to support smooth performance and fast load times.

The House of Falafel project successfully established a cohesive brand identity and a fully designed, mobile-optimized website. By focusing on visual storytelling, clear navigation, and a seamless user experience, the design captured the restaurant's Mediterranean essence. The new website enhanced customer engagement, increased mobile traffic, and strengthened brand recognition. This project underscores the impact of thoughtful design in elevating a local business’s online presence.