Digital Marketing Manager

As a Digital Marketing Manager for Care Group of Companies, I led the development and execution of comprehensive digital marketing strategies to enhance brand presence and drive business growth.

Strategy Development: Created and implemented a multi-channel digital marketing strategy, including social media, email marketing, content marketing, and paid advertising.

Campaign Management: Oversaw the planning, execution, and optimization of digital campaigns to achieve targeted goals and maximize ROI.

Content Creation: Developed engaging and relevant content tailored to various platforms, including blogs, social media posts, and email newsletters.

Performance Analytics: Monitored and analyzed campaign performance using tools like Google Analytics, social media insights, and marketing dashboards to track key metrics and adjust strategies.

Budget Management: Managed the digital marketing budget, allocating resources effectively to optimize campaign performance and achieve financial targets.

Team Coordination: Led a team of digital marketing professionals, providing guidance and support to ensure the successful execution of marketing initiatives.

Successfully increased brand visibility, drove higher engagement rates, and achieved significant growth in online leads and conversions. The strategic approach and data-driven adjustments led to measurable improvements in campaign performance and overall marketing effectiveness.