Digital Marketing & SEO Manager

To drive significant online growth and visibility for Marketing Assendency by developing and implementing effective digital marketing strategies, focusing strongly on Search Engine Optimization (SEO).

Conduct in-depth keyword research to identify relevant terms and phrases.

Optimize website content, meta tags, and headers for search engines.

Perform on-page and off-page SEO techniques to improve rankings.

Monitor and analyze SEO performance using industry standard tools.

Develop and implement a content marketing strategy aligned with business goals.

Create high-quality, engaging content (e.g., blog posts, articles, social media posts) to attract and retain audience.

Manage content calendar and editorial process.

Develop and execute social media strategies across relevant platforms (e.g., Facebook, Instagram, LinkedIn).

Create engaging social media content and manage community engagement.

Monitor social media analytics to measure performance and optimize campaigns.

Manage paid advertising campaigns on platforms like Google Ads and social media.

Optimize ad targeting, bidding, and creative to maximize ROI.

Track and analyze campaign performance to make data-driven decisions.

Build and maintain an email subscriber list.

Create targeted email campaigns to nurture leads and drive conversions.

Analyze email performance to optimize campaigns and improve open rates and click-through rates.

Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversions.

Prepare regular reports on digital marketing performance and provide actionable insights.

Required Skills and Experience:

Proven experience in digital marketing and SEO, with a strong understanding of search engine algorithms and best practices.

Expertise in content marketing, social media marketing, and paid advertising.

Strong analytical skills and ability to interpret data to make informed decisions.

Excellent written and verbal communication skills.

Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and web analytics tools (e.g., Google Analytics).

Ability to work independently and as part of a team.

Increased website traffic and organic search engine rankings.

Improved lead generation and conversion rates.

Enhanced brand visibility and engagement on social media.

Regular reporting on digital marketing performance and key metrics.

Recommendations for ongoing optimization and growth.