Question 1

What key SEO skills should I look for in a freelancer?

Accepted Answer

Look for skills like keyword research, on-page optimization, and content creation. The specialist should also be familiar with tools like Google Analytics and SEO software. It's good if they understand both technical and creative aspects of SEO.

Question 2

How can I ensure the SEO deliverables meet my goals?

Accepted Answer

Clearly define your goals, like increasing website traffic or improving search rankings. Discuss these goals with the freelancer to align expectations. Ask for a plan showing how they will achieve these goals with specific tasks.

Question 3

What should I include in the project brief for an SEO specialist?

Accepted Answer

Include your business goals, target audience, and any SEO challenges you're facing. Share information about your industry and competition. This helps the freelancer form a strategy to improve your search engine visibility.

Question 4

How should the timeline for SEO deliverables be set?

Accepted Answer

SEO is a long-term strategy, so set realistic timelines. Discuss with the freelancer how long tasks like audits, content updates, or link-building will take. Agree on a timeline that allows for thorough work and progress tracking.

Question 5

What questions should I ask to understand the SEO freelancer’s process?

Accepted Answer

Ask how they plan to research keywords, optimize content, and monitor results. It's important they explain their strategy and tools. Their answers will give you an idea of their expertise and thought process.

Question 6

How should I approach communication once the project starts?

Accepted Answer

Agree on a regular check-in schedule to discuss progress. Choose the best communication method for both of you, like emails or meetings. Clear communication helps ensure everyone is on the same page.

Question 7

How can I evaluate the effectiveness of the SEO strategy proposed?

Accepted Answer

Look for a detailed plan that matches your goals. The plan should include benchmarks for success like increased traffic, better rankings, or higher conversion rates. Check that they use data-driven approaches and have realistic expectations.

Question 8

What criteria should I use for selecting an SEO specialist on Contra?

Accepted Answer

Check their past work, reviews, and expertise. Look for a track record in industries similar to yours. Ensure they have good communication skills and a proactive approach to problem-solving.

Question 9

What should the contract with an SEO freelancer include?

Accepted Answer

Include project scope, deliverables, timelines, and payment terms. Clearly define roles and responsibilities. This helps to prevent misunderstandings and ensures a successful working relationship.

Question 10

How should I define the scope of the SEO project?

Accepted Answer

List all tasks like audits, content creation, and monitoring. Decide on the duration and resources needed. A well-defined scope helps manage expectations and keeps the project on track.

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