Dog daycare brand system, site direction and language check

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a brand system for a fictional dog daycare record and placement product. A fictional existing paw-print mark is refined into a logo suite (lockup, stacked, symbol, reversed, one color and app icon, as SVG and CMYK EPS), then expanded with 8 colors, an 8-icon set, a pattern, a type scale and layout grids, and six applications: a visit record, a placement board, a check-in screen, a boarding suite card, a social post and a pilot one-pager with PDF. The marketing site gets creative direction for a separate developer: a 7-section page plan, a homepage comp and design tokens. Every word of 12 materials, 1657 words in all, is scanned against severity, risk and character-descriptor terms with 0 hits. All dogs, names and figures are illustrative.