Photo-led drop letters and product pages from one template

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built an editorial and product-drop system for a placeholder artisan studio: 7 photo-led drop letters, each following the same 9-block hierarchy (hero photograph, title, maker, materials, process, piece, one buying link), all rendered from one template of 13 text fields and 7 images and kept in a lookbook archive; and 7 matching product pages that lead with a 4-view image gallery while price, option and Add to bag sit in the first screen on desktop and in a fixed bar on phones, using only standard product fields. Every drop was checked to carry exactly one buying link. Brand, makers and illustrations are placeholder.