Money leak audit test kit for Google Ads accounts

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a test kit for evaluating a Google Ads money leak audit, shown on 3 placeholder accounts with sample 30-day exports. A baseline audit runs 7 checks on each account's exports before it is connected (search terms, keywords, duplicate keywords, hours, locations, devices, networks) and found 66 leaks across the 3 accounts; the largest single leak is $3,658.91 (20.84% of spend) from search terms that spend and never convert. The same audit runs in the browser on any account's CSV exports. A timed test protocol checks the audit under test against its stated limit of up to 5 minutes, a comparison sheet scores coverage and precision finding by finding, two feedback formats cover the audit only or the audit plus the full product, and a per-account tracker keeps the tested count. All accounts and figures are sample data.