Omidian Capital
Arnold De Guzman
Omidian Capital is a dynamic financial institution that puts its people's needs first. With a forward-thinking approach and cutting-edge technology, Omidian aims to provide a modern banking experience tailored to everyone's lifestyle.
Keeping the brand's personality at the heart of everything, the logo visual brand identity was crafted simply, yet modern. The tagline "Banking. Personalized." further seals the brand's promise of putting its people first.
The logo is inspired by the Chinese Qian. It was a type of coin of China and the Sinosphere, used from the 4th century BC until the 20th century AD, characterised by their round outer shape and a square center hole. The Qian is a great symbolism of financial stability as it is widely used for centuries. The Symbol is also a play between the letters O and C which stands for the brand name itself.
The brand has a great emphasis on simplicity, as seen not only on the logo, but also on its other materials.
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Posted Jun 13, 2026
Visual brand identity for a fintech brand in Africa.
