Refurbished office tech isn’t exactly known for excitement, so I set out to change that. For marmalade.ink, a fresh Italian startup, I created a vibrant and playful brand identity that reimagines one of the dullest product categories—monitors and printers— with character, charm, and colour.

From Nik, the cheeky brand mascot, to a bold website and a retro-inspired visual language, every detail was designed to challenge expectations and make this brand impossible to ignore. What started as a simple logo redesign grew into a full new brand identity —with the new tone of voice and unique brand personality.