Cumberland Dental Specialists is a long-established dental practice in Cumberland, Rhode Island, specializing in orthodontics and pediatric dentistry.

The rebrand was built around its history, local presence, and connection to the community, creating an identity that feels warm, trustworthy, and established while still being contemporary and approachable.

The visual identity takes inspiration from Cumberland itself: its historic bridge, riverside landscape, old mills, and architectural heritage.

These local references became the foundation of the brand, helping the practice feel connected to the place and the generations of families it has served since 1982.

For pediatric dentistry, I created a secondary variation of the same logo, keeping the bridge, structure, typography, and overall identity intact while introducing a small child holding a balloon. This subtle adaptation gives the pediatric side a warmer and more playful character without creating a separate brand.

Both versions belong to the same visual system and can coexist depending on the audience and context.

The supporting visual system translates Cumberland’s local heritage into subtle shapes and patterns: bridge arches, river-like curves, seals, grids, and architectural details.

These elements appear throughout stationery, signage, digital communication, uniforms, and everyday objects, reinforcing the sense of place without relying on literal dental imagery.