Meet "Pragmatika" – a communication agency breaking generational barriers, redefining state firms and corporations as the dream employers for Gen Z.

In the bustling world of Czech marketing, Pragmatika needed a standout brand that wowed conservative state entities and connected with the lively Gen Z crowd. Embracing creative freedom, Jakub, the owner of Pragmatika entrusted me to bring his vision to life, sparking the journey to create something truly magical.

Inspiration struck during a train journey, where spontaneous sketches evolved into the initial concept for Pragmatika's brand identity. Rounded, soft shapes infused the logo with a playful charm, while a disciplined color palette ensured a harmonious blend of seriousness and vibrancy. The distinctive shape of the initial letter not only enhances memorability but also serves as a versatile symbol, adaptable across various platforms and contexts.

Our collaboration yielded a comprehensive suite of deliverables, including the foundational elements of the brand identity such as the logo suite, color palette, and typography system. From business cards to brand posters, and stickers to design templates for Google Docs and Slides, every aspect of Pragmatika's visual identity was meticulously crafted to fulfill Jakub's visions.

Additionally, a full brand manual was developed to provide guidance and maintain consistency across all applications.

✅ Logo Suite, Color Palette, Typography System

✅ Brand Pattern

✅ Business Cards

✅ Stickers (Multiple Variations)

✅ Brand Posters

✅ Google Docs and Slides Templates

✅ Full Brand Manual

Currently, the brand design is seamlessly transitioning onto the agency's website, enhancing its digital presence.

Collaborating with Pragmatika has been a testament to the power of creativity coupled with a clear vision. Witnessing the brand come to life and fulfill Jakub's expectations has been immensely rewarding. As the brand eagerly anticipates its online debut, I'm confident that Pragmatika's distinctive identity will make a lasting impression in the competitive landscape.