Project summary

When designing the new logo for Cloudboss—a software development company—I wanted to express a sense of purpose and strength, referring to the ‘we can do it all’ mindset that is so characteristical of the company. I used a grid system of triangles to create the cloud motif, with the lines also forming the shape of a determined businessman. During the design process, I made sure that the emblem remained as serious as possible, avoiding playful cloud depictions.