Luminae is a beacon of creativity in the world of lighting design, where each piece is a masterpiece that goes beyond mere lighting solutions. They are dedicated to transforming spaces with an artistic touch, weaving together elements of nature, craftsmanship and ambience to create enchanting lighting solutions.

This visual identity is characterised by the typographic logo — the vine-like features of the logo create an organic, growth-like effect that refers to the naturalistic shapes of the lamps.

When designing this project, my main aim was to convey a sense of peaceful harmony throughout the brand identity. I wanted to capture not only the illumination of Luminae's lighting solutions, but also the idea of inner warmth and radiance. I experimented with natural motifs, geometric shapes and luminous details to create the brand's visuals.