Add-on screen for a telecom

Add-on screen for a telecom plan builder.

Most upsell flows hide the running total until checkout. This one does the opposite - the summary panel recalculates the moment you tick anything, and the bundle discount sits in the same list as the charges, in green.

Counterintuitive, but making cost more visible lowers abandonment. People rarely drop out because a plan is expensive. They drop out because they don't know what it's going to be.

Every voucher is a logo rather than a description, too. Nobody reads "monthly streaming service credit." Everybody recognises the Spotify circle instantly.