KoKo is a vegan, cruelty-free skincare brand inspired by Taiwanese skincare culture—fresh, efficacious, and playful. Positioned premium and targeting 20–35, the brand needed a distinctive world that feels high-quality without losing warmth.

Deliverables : brand identity, creative direction and packaging design (primary sticks, outer boxes, shipping).

Approach : playful Premium — cobalt + pastels, flower monogram, modular KO•KO wordmark; clarity and minimalism for a youthful premium brand that reads in a second.