FLOWI ⎜BRAND IDENTITY & PACKAGING

Meet Flowi, a joyful and retro French gluten free brand that aims to make gluten-free eating more fun and less “punitive.” The brand offers a variety of product lines (pasta, biscuits, granola) targeting an urban female audience seeking to combine enjoyment and well-being with a gluten-free diet. Deliverables : visual identity, creative direction, packaging, Instagram templates Approach : Vibrant retro and playful identity, inspired by French "yeye" era