Founded in 1984, Gokoku no Kimi is a family brand of natural grain powders, relaunched in 2025 by the founder’s granddaughter, Rei Anyoji. The brief : modernize for an urban audience – mostly feminine and potentially with kids –while honoring heritage.

Deliverables : brand identity, packaging design, business cards, thank you cards and flyers.

Approach : Center the brand on clarity, naturalness, and Japanese provenance, with a warm, feminine lineage.