SaaS Promo Hype Video | AI Product Explainer by Tristen CordovaSaaS Promo Hype Video | AI Product Explainer by Tristen Cordova

SaaS Promo Hype Video | AI Product Explainer

Tristen Cordova

Animator

Motion Designer

Video Post-Production Editor

Fullstack Engineer

UI Designer

Financial Analyst

Brand Designer

Adobe After Effects

Cinema 4D

Figma

Adobe Illustrator

Adobe Photoshop

DaVinci Resolve

Farsight

Get an Edge With Farsight

Farsight, a SaaS company building workflow-first AI software for bankers and investors, set out to introduce its platform with a launch piece that establishes the brand from the ground up.

We collaborated on designing and animating Farsight’s hype video, visualizing their approach to modern deal work through abstract UI, kinetic typography, and cinematic motion that communicates capability without relying on product screenshots.

Credits:

Creative Direction → Robert Cordova Illustration → Tristen Cordova, Kalell Cordova 2D Animation/Comp → Robert Cordova, Tristen Cordova, Kalell Cordova 3D Animation → Tristen Cordova Sound design/Music → Kalell Cordova

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Posted Sep 23, 2026

Farsight is a workflow-first AI platform for bankers and investors. They brought us in to create a high-impact SaaS launch film that makes a statement without relying on literal UI recordings or a step-by-step demo. We built an abstracted UI system to keep the visuals flexible and animation-friendly, then centered the story around real deliverables: pitch decks, investment memos, financial models, charts, and analysis coming together in motion. Kinetic typography drives the pacing, and we designed more frames than usual to support fast cuts while keeping the flow smooth. Backgrounds were pushed beyond simple gradients to add depth for 3D camera moves and transitions. Selective sound design punctuates key moments without overwhelming the edit. A cinematic fintech product video built for speed, clarity, and momentum.

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