Earn Your Seal - Candid by Tristen Cordova

Fullstack Engineer

Motion Designer

Social Impact Strategist

Community Engagement

Community Support Specialist

Adobe After Effects

Adobe Illustrator

Candid approached us with creating a video ad, focusing on how their SaaS platform helps nonprofits and assists those contributing to a good cause.

One of Candid’s top priorities is to create a timeless video that won't be outdated anytime soon. They also want to encourage their users to reapply for the latest seals of the year.

That's where Optious comes in. We took on the challenge of creating an engaging video from start to finish, including script adjustments, storyboard, animation, and sound effects.

After overcoming some creative obstacles, we sent the finished video to Candid for approval. And they loved it.

With our combined efforts, Candid and Optious created a video that not only tells a compelling story, but also motivates people to take action.

Behind The Scenes

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Posted Sep 23, 2026

This is the seventh video we produced for Candid, and this time they wanted to refresh an older video we previously did. One of the key points they wanted to focus on was: 1. Making sure the video didn’t contain any elements that would immediately date it. 2. Motivate people to reapply for the latest seals of the year. We had to find a way to balance the background music with the VO to make sure the visuals were on time. Creating a visual style that fits both the motion, and Candid’s brand. We also provided two unique storyboards and scripts for Candid to choose from. We sent the finished video for final approval and Candid said they love it. There were some uncertainties on this project related to the creative challenges, but it all came through and we’re happy with the final result. Overall, a fun project and we hope to continue to do more with candid.

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