I redesigned Crypto Recruit’s landing page as part of a pitch to the founder, aiming to transform the experience from cold and cluttered to playful, purposeful, and Web3-friendly. The redesign focused on clear user paths for recruiters and job seekers, clarified confusing sections, and added personality through collaborative illustration and UX copy.

Crypto Recruit's existing site had unclear CTAs, weak content hierarchy, and an overwhelming layout. Users didn’t know where to go, recruiters and job seekers were treated the same, and messaging lacked direction.

I created a bright, engaging Web3 landing page that:

Clarifies navigation and CTA intent for two user types

Adds social proof and personality through visuals + copy

Highlights real value props for hiring and finding work

Reorganizes cluttered sections into clean, conversion-focused blocks

Improve clarity of CTAs and user roles

Create a modern, exciting Web3 job experience

Add credibility through social proof and storytelling

Restructure layout for better flow and conversion

I led the UX and visual redesign, including:

Structure and hierarchy

Copy improvements

Custom component layouts

Collaboration with Sashdsgns on illustrations

My solution focused on separating user paths, clarifying navigation, and embedding social proof. The hero section introduced distinct CTAs for each user type and a clearer value proposition: “Your Exclusive Portal to Premier Web3 Opportunities.”

I reorganized the job listing experience to let users read job descriptions directly on the landing page and renamed “Candidate Marketplace” to “Talent Pool” - a more intuitive, modern label. I also replaced the swipe interaction with visible categories and added custom icons for visual clarity.

New sections like “Why Choose Crypto Recruit”, a dual-CTA block, and a newsletter signup turned the site from static to strategic.

Though this was a pitch project, the design:

Dramatically clarified user journeys

Created a more engaging and brand-aligned experience

Made content easier to navigate and convert on

Designing for Web3 doesn’t mean dark or flashy, it means clarity, trust, and a little joy. Structure and emotion can (and should) coexist in high-converting landing pages.

View full redesign here 👇