I redesigned the landing page for Pay4Me - a cross-border payment platform that helps international students and immigrants pay tuition and institutional fees. The original site had strong content, but its layout lacked clarity, focus, and emotional connection.

My goal was to streamline the structure, introduce clear messaging for global users, and guide visitors toward high-intent actions like downloading the app.

The existing landing page was packed with information but lacked a clear visual path. Trust signals were buried, CTAs felt scattered, and the layout didn't reflect the product's modern, tech-forward positioning.

Introduced a clean hero section with map visuals and country flags to localize the experience

Consolidated testimonials, FAQs, and CTAs to reduce cognitive load

Added a step-by-step “How It Works” section to explain the process in 3 easy steps

Strengthened brand trust with improved partner logos, social proof, and QR code clarity

Used playful iconography and global design accents to reflect the app's audience

A clearer, more accessible experience for international users

Stronger app download funnel with improved CTA placement

Higher perceived credibility through design consistency and layout logic

When designing for global fintech users, clarity is king. Every section must answer: "Can I trust this? Can I use this?" and design needs to say “yes” before words do.