ScuPay helps schools and student associations simplify fee payments, including via WhatsApp. But their original website didn’t reflect that clarity or innovation.

I redesigned ScuPay’s homepage to tell a clearer story, build immediate trust with schools, and guide users toward action. Every section was rewritten, reorganized, and redesigned to reduce confusion and turn a busy pitch into a focused, conversion-friendly experience.

The original site was trying to say too much at once, cluttered visuals, unclear CTAs, and no real structure. It wasn’t communicating what ScuPay does or why it’s valuable.

Led with a clear, benefits-first headline

Split audiences visually: school admins vs student unions

Introduced social proof with a logo bar of 30+ schools

Created “Why ScuPay” grid with bite-sized product value

Spotlighted their WhatsApp payment feature as a major differentiator

Added real testimonials, clearer FAQs, and a simplified contact section

Designed every scroll to feel purposeful, not overwhelming

Stronger product understanding at a glance

Clearer sign-up paths for both target audiences

Higher trust and perceived credibility

Mobile-optimized, clean Figma prototype ready for dev

Sometimes a redesign isn’t about doing more, it’s about saying less, better. With ScuPay, clarity, trust, and flow were the unlock.