A dog calming chews brand created to support dogs through two very different moments of the day: Day and Night.

At the heart of the identity is the bond between dogs and their people. This idea became the starting point for a visual world built around playful forms, expressive illustrations and a bold, flexible identity.

The challenge was to create a visual identity that could work across the current product range while remaining scalable for future products. At the same time, the two formulas needed to feel unmistakably different without looking like two separate brands.

Day Calm is designed to help dogs stay calm and focused through everyday routines. It supports moments such as training, separation, travel, meeting new people and navigating daily stressors. Night Calm is designed to help dogs unwind and settle into a calmer evening routine, supporting bedtime restlessness, nighttime stress, noise and changes in routine.

A complete visual identity and packaging system was developed to bring these different moments to life. The system extends across the packaging, custom illustrations portraying dogs creatively through different day and night activities, and a combination of texture and transparency that helps evoke a sense of calm. The identity was further translated into photography direction, Amazon storefront design, product listings, renders and digital assets.

One of the key parts of the project was finding the right visual balance between energy and calm, without falling into the typical color conventions of the category. Day Calm needed to feel fresh, active and uplifting, while Night Calm needed to communicate a softer, more restful mood.

The result is a flexible identity built to live beyond the packaging, creating a cohesive brand experience wherever Bondri shows up while leaving room for the brand to grow.