Client: Moose Lodge Senior Pet Sanctuary Designer & Editor: Whitney Espinoza Project Type: Nonprofit Design, Video Editing, Social Media Promotion Date: March 2025

For Moose Lodge Senior Pet Sanctuary’s 3rd Annual Birthday Fundraiser, I created both the promotional thumbnail and edited the fundraiser video. The goal was to build an authentic, emotionally driven campaign that increased visibility and donations across Facebook, Instagram, and YouTube.

I used a screen capture from the video as the base for the thumbnail design. This kept the visuals consistent and grounded in the real story behind the event.

🎨 Thumbnail Design

The thumbnail image was taken from a screen capture of the fundraiser video. I enhanced it with soft lighting effects and a subtle teal overlay to improve focus and contrast.

I used bright yellow-gold for the main text to convey energy and joy. The words “Birthday” and “Fundraiser” were made bold to stand out. I also added the Moose Lodge logo with a party hat to reinforce the event theme.

The layout centered the founders and senior dogs, making the message clear and heartfelt.

I edited the video to tell a clear, emotional story. I trimmed the footage, improved the flow, and added subtle titles. I cleaned up lighting and sound while keeping the tone warm and natural.

The video was optimized for YouTube and social sharing. I made sure it paired well with the thumbnail, visually and emotionally.

Used across Facebook, Instagram, and YouTube

Increased views, shares, and donations

Improved engagement through real, emotional content

Helped Moose Lodge maintain a strong online presence for their biggest fundraiser of the year