Brooklyn Little Leaders Experience Logo Design
Whitney Espinoza
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Posted Mar 27, 2025
Vibrant logo for Brooklyn kids’ camp featuring the bridge, neon colors, and playful fonts—used on merch and socials to boost community identity.
Case Study: Brooklyn Little Leaders Experience Logo Design
🎯 Client Overview
Organization: Brooklyn Little Leaders Experience
Type: Nonprofit Summer Camp
Target Audience: Children ages 6–12 and their families
Primary Use: Camp merchandise (t-shirts, backpacks), social media branding
🧩 Project Goal
To design a vibrant, kid-friendly logo for a nonprofit summer camp based in Brooklyn. The goal was to capture the spirit of community, leadership, and fun while incorporating iconic local imagery.
💬 Client Vision
Include the Brooklyn Bridge to maintain a local identity.
Use neon, “kid colors” to appeal to children and parents.
Create a logo that would be adaptable across various print and digital media.
🖌️ Design Process
Discovery & Consultation
Conducted an initial consultation with the client to understand brand goals.
Discussed usage needs, target audience, and stylistic preferences.
Sketches & Concept Development
Brainstormed 3 concepts centered around the Brooklyn skyline.
Explored layouts that balanced skyline details with bold, playful typography.
Illustration in Adobe Illustrator
Designed a hand-drawn vector version of the Brooklyn Bridge for authenticity and visual storytelling.
Built a sunrise theme to represent hope, energy, and growth.
Used neon color palettes (lime green, sky blue, bright orange) to appeal to younger audiences.
Typography
Selected a bold, chalk-style font for “Brooklyn” to evoke playfulness.
Balanced it with clean, contrasting fonts for the subtext (“Little Leaders” and “Experience”).
Feedback & Revisions
Iterated based on client feedback to enhance color vibrancy and ensure the bridge remained a focal point.
Finalized with adjustments to ensure clarity across all sizes and formats.
📦 Deliverables
Final logo in vector and raster formats (CMYK and RGB)
Mockups for t-shirts, bookbags, and digital platforms
Social media-ready profile picture and cover/header format
✅ Results
Successfully launched on merch and summer marketing materials.
Increased visibility of the camp through consistent branding on Instagram and Facebook.
Positive feedback from both parents and kids on the fun and local feel of the logo.
🧠 Design Highlights
Location-based identity: The Brooklyn Bridge grounds the brand in its community.
Playful yet versatile design: Kid-friendly without sacrificing professionalism.
Merch-ready scalability: Clean lines and bold contrasts ensure visibility across embroidery, screen print, and digital platforms.
👀 Tools Used
Adobe Illustrator
Procreate (for sketching, optional)
Photoshop (mockups)